Reno Motel Life

by SuePHdesign

Reno Motel Life is a photo journey down 4th Street. The historic U.S. Route 40, and before that the more historic Lincoln Highway which ran through the heart of Reno along 4th Street. Many businesses arose over the years along the route to take advantage of the highway traffic. Then in the 1970’s Interstate 80 was built and many of these businesses were bypassed. Many have disappeared all together, the remnants of some remain, others struggle to stay in business, and a few flourish. Today East 4th Street is getting a bit of a revitalization and new businesses are breathing new life into the once dying area.